SimpliFI Consulting was founded with a clear vision:
To simplify banking for all by helping banks reimagine enterprise customer coverage and focus on what truly matters.
Established by a seasoned banking and consulting professional, SimpliFI began as a one-person consultancy with a unique “skin-in-the-game” engagement approach; delivering not just solution design but also end-to-end implementation.
From the outset, SimpliFI focused on creating measurable value for clients. The proprietary Ecosystem Banking Framework is the cornerstone of its services, helping banks to unlock untapped fee income potential with enterprise customers and to acquire new to bank customers by design and not by chance.
Over time, SimpliFI has expanded its offerings by collaborating with carefully selected fintech and subject matter expert partners to deliver high-impact solutions tailored specifically for banks.
SimpliFI Consulting continues to empower banks with practical and scalable solutions that deliver sustainable results.
Our Mission
We partner with banks to design and implement sharp, scalable, and sustainable strategies that reimagine enterprise customer engagement, simplify the complex, and deliver measurable outcomes.
Our Values
Purposeful Simplicity
The best solutions are simple. We believe in turning complex problems into clear solutions. Our solutions are deliberately designed to be straightforward, practical, and impactful. We eliminate unnecessary complications to create approaches that are easy to understand and implement at scale.
Commitment to Outcomes
We don't just advise; we implement. We focus on delivering tangible outcomes, not just recommendations. We recognize that execution rarely follows a straight path and embrace the unexpected challenges that arise. We pledge to do whatever it takes to overcome obstacles and get the desired results. We expect the same commitment from our clients to drive meaningful change together.
Inclusive Innovation
We value the power of diverse perspectives. We don't consider differing viewpoints as resistance to change but rather treat skepticism as a catalyst for innovation. By respectfully engaging with concerns and ideas from all individuals, we develop more robust solutions and foster genuine buy-in from stakeholders.
Authentic Partnerships
Trust is at the core of every relationship we build. Our straightforward contracts reflect this principle; they're concise and built on mutual trust and aligned interests rather than complex legal safeguards. We prioritize transparent collaboration, ensuring alignment in both intent and action.
Founder’s Journey
“Simplicity is the ultimate sophistication.” — Leonardo da Vinci.
Jinesh is an experienced banker and technology enthusiast, on a mission to simplify banking for all by helping banks reimagine enterprise customer coverage and focus on what truly matters.
At Bank Muscat, as Head of One Bank Strategy, he led the development and rollout of an enterprise relationship framework, resulting in a 20% increase in enterprise customer revenue and a 7% rise in salary accounts through holistic coverage. Prior to this, he spent 11 years leading the Global Financial Institutions business, expanding Trade Finance, Correspondent Banking, and FI Lending across the Middle East, Indian subcontinent, and Europe.
Under his leadership, FI revenues grew over 40%, while maintaining a resilient portfolio through the COVID-19 pandemic, the 2011 European debt crisis, and regional disruptions.
Earlier at ICICI Bank in Mumbai, Jinesh specialized in structuring FX and Interest Rate hedging solutions for corporate clients. Navigating the sub-prime crisis firsthand sharpened his understanding of risk, credit discipline, and the fragility of leverage-driven growth; lessons that continue to guide his cautiously optimistic approach to building long-term strategies for banks.
Jinesh began his career in technology consulting, implementing Oracle eBusiness Suite ERP for multinational clients and advising on best practices in supply chain management, accounting, and financial reporting.
With over two decades in senior, client-facing roles across strategy, origination, and transformation, Jinesh brings a rare blend of execution excellence and visionary thinking; backed by deep experience working with financial institutions across the Middle East, Indian subcontinent, Europe, and beyond.
While Jinesh dedicates his weekdays to building his dream company, engaging with clients, and collaborating with fintech partners, he equally values balance. Saturdays are reserved for family, friends, and racket sports. An avid reader of management psychology and banking technology, and an adventure enthusiast, he constantly seeks experiences that push him beyond his comfort zone; a reflection of his approach to life and business: explore, grow, and simplify.
Jinesh holds a Global Executive MBA from INSEAD, France, and is a Chartered Accountant from The Institute of Chartered Accountants of India.
Learn more about his journey on LinkedIn.